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JOFAE / KANZASHI & EVERYDAY BEAUTY

Kyoto aesthetics, in an everyday kanzashi.

Classical Kyoto sensibility and East Asian beauty, brought into modern daily life. Discover expressive hair pins, with clips and charms as their companions.

Explore the hair pins ↗Discover their stories →
Lotus-motif JOFAE hair pin
01 / OUR PERSPECTIVE

Tradition, close
to the everyday.

A flower chosen for the season. The curve of a cloud. Space around a single line. JOFAE looks to Kyoto’s cultural sensibility and the wider decorative languages of East Asia for ways to bring beauty into ordinary moments.

Kanzashi are at the heart of this world: wooden silhouettes, metal lines, flowers and playful beads. We bring them together for today’s wardrobes, with hair clips and charms in supporting roles. The beauty lies in the expression you choose.

02 / KANZASHI, AT THE HEART

A different story in every pin.

Wood, metal, flowers and playful forms.

View all hair-pin series →
03 / MOTIFS & MEANINGS

A shape. A cultural connection.

Explore all eight themes →
04 / LITTLE COMPANIONS

Details that accompany the pin.

OUR IDEA

A classical feeling.
A life that is yours.

A kanzashi can belong with a shirt, a knit or a quiet afternoon as naturally as with a kimono. We invite you to find your own way to carry a little of this beauty through the day.

05 / SHOPS & SOCIAL

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KEEP IN TOUCH

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